We were delighted to support Navigate Consulting in a far-reaching project to enhance the profile of secondary schools and increase their recruitment effectiveness. Historically responsibility for recruitment had been disparate with each school undertaking its own recruitment. Our brief was to create a consistent and impactful brand platform that all schools can use in their own recruitment, and that the council can use in generic promotional activity. Getting the balance right between the needs of individual schools and the ambition to create a shared overall brand is always a challenge but feedback from the schools has been excellent.
View higher res. PDF – Hull City Council – Schools recruitment brand