The Guv’nors

David Gooda got involved with recruitment advertising in March 1998, as part of a fresh-faced and innocent graduate intake to Bartlett Advertising which also included Raymond. He is now less innocent. After nearly seven happy years working with Anne Riley and other titans of the industry, including three as Agency Director of the firm’s Stockport branch, David founded the Northern Design Collective in January 2005. The fact that he’s still here (despite a notoriously short attention span) suggests that it’s a pretty great place to be.

Prior to this phase of his life, David read English at Oxford, was a layclerk at Canterbury Cathedral, and worked as a professional singer in London. Music remains an important part of his life, along with various other hobbies (children, middle-distance running, unauthorised assessor for CAMRA etc). David is also Chair of Peaks and Plains Housing Trust, a Fellow of the RSA, serves as a school governor, is a member of East Cheshire Green Party, and Vice Chair of the Silk Heritage Trust. Consequently he is usually running, late, or both.

Raymond Kelly has been in the advertising business for the wrong side of a decade, having shared a first day at Bartlett Advertising with David. Literally oceans have passed under the bridge since that fateful day, during which time he’s worked with a hugely diverse range of clients and an equally great mix of colleagues. There’s barely a reception of a London council that he hasn’t seen (as well as plenty outside of the capital). And he has delivered campaigns for a range of well-known names, such as NSPCC, Arts Council England, Tate & Lyle and Iceland (the retailer rather than the country). Other clients include housing associations, NHS trusts, quangos and central government agencies – some small, some large – and nearly all would say nice things about him.

Having spent most of his twenties and an unspecified amount of his thirties living in London, he recently swapped the wilds of E17 for the more tranquil setting of West Yorkshire, and is loving it. His passion for live music is somewhat hampered by his equal affection for his two young children – who usually win out. When he does get a week off you’ll usually find him in Ireland or Scotland (but he’ll probably have his mobile and laptop with him).

Dilani de Silva joined the team in May 2014, and brings extensive experience from a career that’s included practicing as a lawyer and producing TV shows for Granada, as well as several years account management in London advertising agencies. Her “butter wouldn’t melt’ demeanour belies a wicked sense of humour, and when she’s not proof-reading client materials she’s a novice runner and a black-belt street-dancer.

Sam Monteath first met David and Raymond at the end of the last millennium – they were already the old-hands at Bartlett Merton. Sam’s stayed close to them ever since, and indeed when Sam’s heart brought him back to the north, his head took him back to work with David in the Bartlett Scott Edgar northern office. Sam then joined RCC HR, which became part of Work Group, and it was here that he specialised in employer research– contributing to employer brand, engagement, culture and attraction projects, most often for commercial clients like Asda, Kellogg’s,The Co-operative.

Now running his own consultancy, Sam works with Northern Design Collective where original insight is required. He gives each project a rock-solid base of truth about the experience of working for an employer and the aspirations of those that do, or might, work there. A keen dad and promising husband, Sam and family have now settled on the outskirts of the Peak District. Sam uses this as a base for some of his great loves: walking up hills, cycling up hills, camping up hills and sitting in beer gardens at the bottom of hills.



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