Writing about how good at writing we are? Hubris, meet nemesis.

Anyway: copywriting is a core activity and skill of the agency. We’ve been doing it for some time, and it’s got harder every year; which we interpret to show that as our experience has developed, so our expectations have risen. We draft, revise, draft again, edit and polish until the right phrase emerges from the metaphorical block of granite. And people say we’re pretty effective at it.

But there’s nothing precious or sacrosanct about what we propose, and we embrace suggestions and revisions from clients as well. After all, your perceptions of your presence in the market, and of your customers’ attitude to your messages, is inevitably more attuned than ours (at the outset of a project, anyway – we’d hope to be able to join your sales team by the end).

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